Guess what? Spelling matters!

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In high school I tried out for the spelling team, but only because I really wanted a letter jacket.”
― Jarod Kintz

English:
ten·ter
/ˈtentər/Noun
Definition: A framework on which fabric can be held taut for drying or other treatment during manufacture.
Synonyms
stretcher

French:
[ta(n) tay]
Definition: to tempt, attempt, try

So…who’s up for some “tenter” flat iron steak?

Wow. I have seen some whoppers in my day, but that one (see my photo above) was a big error. And if you look close, you will see another glaring mistake.

Words spelled incorrectly, phrases used in the wrong context – one can see these in newspapers, magazines, ads and so forth. They are nothing new. In fact, Jay Leno made a name for himself by airing some of these awful mistakes during his “Headlines” segment.

In an editing class I took about 10 years ago, our professor would give us extra credit for errors found on the front page of the paper where he was employed. Suffice to say, I received extra credit every week.

And that was a decade ago. Since that time, the errors seem to be getting worse.

Trust me, I will admit that I bend almost every grammatical rule in the English language. Yes, I end sentences with prepositions – I even start sentences that way! I make errors, letting my participles dangle for all to see. But no matter what I am working on, I always have someone read my work before I submit it. From newsletters to articles, they will be looked at before I send them off to an editor. Bless his heart, no matter where my husband is in the world, I send him my work and ask him to proofread. After he looks it over with fresh eyes, I am confident enough to send my work to an editor, and let a professional polish my words, making them presentable in print.

Errors will happen, but I think the reason they are so prevalent these days is that we are taking humans out of the equation. Print publishing has taken a huge smack in the finance department. Professional writers, like me, have seen pink slips and pay cuts. Many have changed careers, so the field of qualified proofreaders is shrinking. In the meantime, editors have become over-worked and underpaid. Therefore, mistakes are made.

My assumption is that corporations seeking to save a dollar have found it cheaper to use spelling and grammar software than to pay a professional who has a firm grasp of the English language. The cheaper-than-an-editor forms of copy editing and proofing ensure that the errors, which used to happen on occasion, now happen on a regular basis.

In my humble opinion, I find that this is a huge mistake.

Standards for our language have been edged out by electronic communications. Shortened words and phrases due to texts and Tweets make for an abbreviated form of the written language. And, may I add, this is spilling over into our verbal communication skills as well. But I digress.

So, excuse me while I jump up high here on my soapbox, as I want to share a few pointers with those who feel writers and editors are expendable:

– Spelling skills matter.
– Good writing is an art.
– Fact check before printing. One “Googled” source doesn’t count.
– Let a human proofread.
– Using slang? Don’t rely on reality television. Double check the term with Urban Dictionary for context.
– Using foreign terms? Look up spelling for those words and phrases, too.

If you are a business owner, pay for a professional writer to either write or proofread your company’s communications, to include email blasts, newsletters, Web content, Tweets and blogs.

Never underestimate the power of an English major. For, at the end of the day, we have a tenter tender heart for those who appreciate us.

Do spelling errors drive you crazy? Share in the comments section.
© Lynne Cobb -2013

Lessons learned from a wet paper

“The highest compliment that you can pay me is to say that I work hard every day.” – Wayne Gretzky

Every morning, I talk to my dad and tell him how much I miss him. On Sundays, Thursdays and Fridays, I miss him even more. Those are the “new” home delivery days for our sort-of daily paper. Yes, the paper is published daily, but budget cuts and cost-saving plans now make for a three-day home delivery service. Out of tradition, we still get home delivery of the Detroit Free Press, “our” paper, and just seeing the masthead makes me think of Dad even more.

After a night of downpours and thunderstorms, I woke up to coffee brewing (I so love programmable coffee makers!) and, while on my way to the front door, I wished Dad a good morning.

Hey Dad, I bet you’re going to be ticked this morning,” I chuckled to myself as I opened the door.

I was right. He’d be livid. Heads would be rolling downtown.

My paper was soaking wet, even though it was in a plastic bag.

Dad was a circulation guy, just like his dad. A late paper was unacceptable, unless it was due to a late press run. A wet paper was completely unacceptable. Period. End of story. Trust me when I tell you that you wouldn’t win an argument with him over a wet paper. If you were one of his carriers, you would be told to “think ahead.” If there was even the slightest chance of that paper getting wet, you were going to go above and beyond the call of duty to make sure that paper was dry – even if you had to triple bag the blasted thing.

I know this because my brothers, sister and I all had paper routes. So did our friends, our cousins and, eventually, some of our spouses. We learned from him how the newspaper “food chain” works. Here’s how (imagine him throwing in an expletive or two for emphasis):

“The carrier can make or break the paper he or she works for. Don’t you know that papers aren’t made for free? Someone has to pay all the people who get that paper on the doorstep every morning. So, the advertising rates are based on the circulation numbers. Circulation numbers are based on sales, particularly home delivery subscriptions. Sometimes content comes into play, but nine times out of ten, people quit the paper because of lousy service.

“So, if people quit over service, how do you justify ad rates? Or if the advertiser gets mad and takes his business to the competition, what do you think will happen? How do you pay people when revenues are down? You don’t. You lose numbers. You lay people off.”

Whoa – that’s one serious business lesson to learn.

Customer service skills were drilled into our heads at a young age, along with the world’s strongest work ethic.

Needless to say, the areas of circulation that were run by my dad were like a well-oiled machine. He knew the people to put into the right places to, in his words (and with his famous nod), “get the job done.”

At the time, I didn’t appreciate having to spend an extra minute on my route, bagging papers “just in case.” But as time has moved forward, and I am out and about in this world, I realize just how important those customer service skills are, and see the value in his lesson.

Sitting here, having a refill of coffee and waiting to get a dry paper, I lift up my mug and say, “thanks, Dad.”

And I will try really, really, really hard not to use an expletive as I patiently wait…

© 2012 – Lynne Cobb